Below is a list of colors and some of their meanings. Once you learn the common meanings of colors, you’ll never look at branding the same ever again! You’ll also be pickier with what you wear on an interview or a first date! Okay, maybe that’s just me. So, if you go to one of their gyms, you expect an upbeat culture with energy to work out. Orange Theory fitness uses the color orange in its marketing and branding because it is associated with energy and is positive. Therefore, it’s important to select colors that fit your personality and the tone of the message you’re trying to convey in your pictures. Marketing agencies over the years taught us that purple was associated with luxury and majesty. Evolution told cavemen that brightly colored reptiles and fish were venomous or dangerous. We do this unconsciously and automatically. As a result of evolution and societal development, people assign specific meanings to different colors.
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